Welcome to the WeirdRobe, the first holistic personal branding blog!

A personal brand is more than the individual style. Each detail of a person’s appearance unveils to the world who they really are. Posture, manner, speech patterns become communication channels of their brand, regardless of whether they want it or not. It is important that all these channels act in synchronicity so that the integrity of the positive image is plausible and inspires trust.  Here, in Weirdrobe, are some of my thoughts on how to build a personal brand, how to express its essence through appearance and how to make it a natural part of the personality.